000 nam a22 a 4500
999 _c7943
_d7943
001 BD-DhNSU-7943
003 BD-DhNSU
005 20190402133104.0
008 190402s1995 njua|||g |||| 001 0|eng d
010 _a
020 _a0133057151
040 _aDLC
_cDLC
_dBD-DhNSU
041 _aeng
050 0 0 _aHF5823
_b.A13 1995
082 0 0 _a659.1
_bB328a
100 1 _aBatra, Rajeev
245 0 0 _aAdvertising management /
_cRajeev Batra, John G. Myers and David A. Aaker
250 _a5th ed.
260 _aNew Jersey :
_bPrentice-Hall,
_cc1995.
300 _axiii, 754 p. :
_bill. ;
_c24 cm.
650 0 _aAdvertisingmanagement
650 4 _aAdvertising media
700 1 _aMyers, John G.
700 1 _aAaker, David A.
942 _2lcc
_cBK