| 000 | nam a22 a 4500 | ||
|---|---|---|---|
| 999 |
_c8028 _d8028 |
||
| 001 | BD-DhNSU-8028 | ||
| 003 | BD-DhNSU | ||
| 005 | 20190402133944.0 | ||
| 008 | 190402s1997 coua|||g |||| 001 0|eng d | ||
| 010 | _a | ||
| 020 | _a | ||
| 040 |
_aDLC _cDLC _dBD-DhNSU |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHF5821 _b.A293 1997 |
| 100 | 1 | _aRossiter, John R. | |
| 245 | 0 | 0 |
_aAdvertising communications and promotion management / _cJohn R. Rossiter and Larry Percy |
| 250 | _a2nd ed. | ||
| 260 |
_aBoulder : _bMcGraw-Hill, _cc1997. |
||
| 300 |
_axvi, 640 p. ; _bill. ; _c26 cm. |
||
| 650 | 0 | _aAdvertising | |
| 650 | 4 | _aCommunication in marketing | |
| 650 | 4 | _aMarketing | |
| 700 | 1 | _aPercy, Larry | |
| 942 |
_2lcc _cBK |
||