000 00962nam a2200313 a 4500
001 BD-DhNSU-8240
003 BD-DhNSU
005 20220612150954.0
008 220612s1996 nyua|||g b||| 001 0|eng d
020 _a0070782504
040 _aDLC
_cBD-DhNSU
_dBD-DhNSU
041 _aeng
050 0 0 _aHD9980.5
_b.Z45 1996
082 0 0 _a658.8
_bZ48s
100 1 _aZeithaml, Valarie A.
245 0 0 _aServices marketing /
_cValarie A. Zeithaml and Mary Jo Bitner.
260 _aNew York :
_bMcGraw-Hill,
_cc1996.
300 _axx, 700 p. :
_bill., figs., tabs. ;
_c25 cm.
490 _aMcGraw-Hill series in marketing
504 _aIncludes bibliographical references and index.
526 _aMarketing & International Business
526 _aBusiness
590 _aSumaiya Kainat Bintey Kohinoor
650 0 _aService industries
_xMarketing.
650 0 _aCustomer services.
650 0 _aMarketing
700 1 _aBitner, Mary Jo
_eauthor
942 _2lcc
_cBK
999 _c8240
_d8240