000 nam a22 a 4500
999 _c8336
_d8336
001 BD-DhNSU-8336
003 BD-DhNSU
005 20190402134011.0
008 190402s1998 maua|||g |||| 001 0|eng d
010 _a
020 _a0256197830
040 _aDLC
_cDLC
_dBD-DhNSU
041 _aeng
050 0 0 _aHF415.126
_b.M395 1998
082 0 0 _a658.84
_bM478d
100 1 _aMcDonald, William J.
245 0 0 _aDirect marketing :
_ban integrated approach /
_cWilliam J. McDonald
260 _aBoston :
_bInwin/McGraw Hill,
_cc1998.
300 _axviii, 532 p. ;
_bill. ;
_c23 cm.
490 1 _aIrwin/McGraw-Hill series in marketing
650 0 _aDirect marketing
650 4 _aDirect marketing
650 4 _aCase studies
942 _2lcc
_cBK