000 | nam a22 a 4500 | ||
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999 |
_c8336 _d8336 |
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001 | BD-DhNSU-8336 | ||
003 | BD-DhNSU | ||
005 | 20190402134011.0 | ||
008 | 190402s1998 maua|||g |||| 001 0|eng d | ||
010 | _a | ||
020 | _a0256197830 | ||
040 |
_aDLC _cDLC _dBD-DhNSU |
||
041 | _aeng | ||
050 | 0 | 0 |
_aHF415.126 _b.M395 1998 |
082 | 0 | 0 |
_a658.84 _bM478d |
100 | 1 | _aMcDonald, William J. | |
245 | 0 | 0 |
_aDirect marketing : _ban integrated approach / _cWilliam J. McDonald |
260 |
_aBoston : _bInwin/McGraw Hill, _cc1998. |
||
300 |
_axviii, 532 p. ; _bill. ; _c23 cm. |
||
490 | 1 | _aIrwin/McGraw-Hill series in marketing | |
650 | 0 | _aDirect marketing | |
650 | 4 | _aDirect marketing | |
650 | 4 | _aCase studies | |
942 |
_2lcc _cBK |