000 | nam a22 a 4500 | ||
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999 |
_c8365 _d8365 |
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003 | BD-DhNSU | ||
005 | 20190402134015.0 | ||
008 | 190402s1994 ilua|||g |||| 001 0|eng d | ||
010 | _a | ||
020 | _a0256127468 | ||
040 |
_aDLC _cDLC _dBD-DhNSU |
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041 | _aeng | ||
050 | 0 | 0 |
_aHF5415 _b.M378 1994 |
082 | 0 | 0 |
_a658.8 _bM478e |
100 | 1 | _aMcCarthy, E. Jerome | |
245 | 0 | 0 |
_aEssentials of marketing : _ba global managerial approach / _cE. Jerome McCarthy and William D. Perreault |
250 | _a6th ed. | ||
260 |
_aIllinois : _bIRWIN, _cc1994. |
||
300 |
_axxiii, 552 p. : _bill. ; _c24 cm. |
||
490 | 1 | _aIrwin series in marketing | |
650 | 0 | _aMarketing | |
700 | 1 | _aPerreault, William D. | |
942 |
_2lcc _cBK |