| 000 | 00896nam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c8434 _d8434 |
||
| 001 | BD-DhNSU-8434 | ||
| 003 | BD-DhNSU | ||
| 005 | 20211219154333.0 | ||
| 008 | 211219s1991 nyua|||g |||| 001 0|eng|d | ||
| 020 | _a0029001013 | ||
| 040 |
_aDLC _cDLC _dBD-DhNSU |
||
| 041 | _aeng | ||
| 050 | 0 | 0 |
_aHD69 _b.B7A25 1991 |
| 100 | 1 |
_aAaker, David A. _925666 |
|
| 245 | 0 | 0 |
_aManaging brand equity : _bcapitalizing on the value of a brand name / _cDavid A. Aaker. |
| 260 |
_aNew York : _bThe Free Press, _cc1991. |
||
| 300 |
_axiii, 299 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 526 | 0 | _aMarketing & International Business | |
| 526 | 0 | _aManagement | |
| 590 | _aNuri Mahajabi | ||
| 650 | 0 |
_aBrand name products _xValuation _zUnited States _xManagement. _98136 |
|
| 650 | 0 |
_aIntangible property _xValuation _zUnited States _xManagement. _925649 |
|
| 942 |
_2lcc _cBK |
||