000 nam a22 a 4500
999 _c9095
_d9095
001 BD-DhNSU-9095
003 BD-DhNSU
005 20190402134310.0
008 190402s2000 mau||||g |||| 001 0|eng d
010 _a
020 _a0070275432
040 _aDLC
_cDLC
_dBD-DhNSU
041 _aeng
050 0 0 _aHF5415.135
_b.C72 2000
082 0 0 _a658.802
_bC898s
100 1 _aCravens, David W.
245 0 0 _aStrategic marketing /
_cDavid W. Cravens
250 _a6th ed.
260 _aBoston :
_bIrwin/McGraw-Hill,
_cc2000.
300 _axvi,752 p. :
_c24 cm.
500 _aIncludes index.
650 0 _aMarketing - Decision making Marketing
650 0 _aManagement Marketing
650 4 _aManagement
650 4 _aCase studies
942 _2lcc
_cBK