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010 _a
020 _a0256261253
040 _aDLC
_cDLC
_dBD-DhNSU
041 _aeng
050 0 0 _aHF5415
_b.C6944 1999
082 0 0 _a658.802
_bC898s
100 1 _aCravens, David W.
245 0 0 _aStrategic marketing management cases /
_cDavid W. Cravens and Charles W. Lamb
260 _aBoston :
_bIrwin/McGraw-Hill,
_cc1999.
300 _axxviii,624 p. :
_bill. ;
_c24 cm.
650 0 _aMarketing case studies
700 1 _aLamb, Charles W.
942 _2lcc
_cBK