000 nam a22 a 4500
999 _c9725
_d9725
001 BD-DhNSU-9725
003 BD-DhNSU
005 20190402134407.0
008 190402s1993 ukna|||g |||| 001 0|eng d
010 _a
020 _a0256134693
040 _aDLC
_cDLC
_dBD-DhNSU
041 _aeng
050 0 0 _aHF5415.13
_b.Q45 1993
082 0 0 _a658.8
100 1 _aQuelch, John A.
245 0 0 _aMarketing management :
_btest and cases /
_cJohn A. Quelch, Robert J. Dolan and Thomas J. Kosnik
260 _aHomewood, IL :
_bIrwin,
_cc1993.
300 _axiii,848 p. :
_bill. ;
_c27 cm.
500 _aIncludes index.
650 0 _aMarketing
650 4 _aManagement
650 4 _aMarketing management
700 1 _aDolan, Robert J.
700 1 _aKosnik, Thomas J.
942 _2lcc
_cBK