North South University Library OPACContemporary advertising and integrated marketing communications /
Arens, William F.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold and Christian Arens - 13th ed. - New York : McGraw-Hill, c2011. - xl, 77 p. : ill. ; ill. 29 cm.
9780071220606
Advertising.
HF5821 / .B62 2011
659.1 / A681c
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold and Christian Arens - 13th ed. - New York : McGraw-Hill, c2011. - xl, 77 p. : ill. ; ill. 29 cm.
9780071220606
Advertising.
HF5821 / .B62 2011
659.1 / A681c