North South University Library OPAC

Contemporary advertising and integrated marketing communications / (Record no. 20033)

MARC details
000 -LEADER
fixed length control field nam a22 a 4500
001 - CONTROL NUMBER
control field BD-DhNSU-20033
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhNSU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190403064205.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190403s2011 nyua|||g |||| 001 0|eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
--
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071220606
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhNSU
041 ## - LANGUAGE CODE
Language code of text eng
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5821
Item number .B62 2011
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number A681c
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
245 00 - TITLE STATEMENT
Title Contemporary advertising and integrated marketing communications /
Statement of responsibility, etc. William F. Arens, Michael F. Weigold and Christian Arens
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xl, 77 p. :
Other physical details ill. ;
Dimensions ill. 29 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Weigold, Michael F.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Arens, Christian
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- 20033
-- 20033
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme lcc
Koha item type BK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Code Permanent Location Current Location Date acquired Source of acquisition (Supplier) Currency Price Bill Code Call Number Barcode (Accession #) Copy number Converted Price ( Tk. ) Item type
    lcc     Non-fiction North South University Library North South University Library 2010-07-04 Karim International ৳ (BDT) 3140.00 KI/NSU/L-191/10 HF5821.B62 2011 31926 1 0.00 Books
    lcc     Non-fiction North South University Library North South University Library 2010-07-04 Karim International ৳ (BDT) 3140.00 KI/NSU/L-191/10 HF5821.B62 2011 31927 2 0.00 Books
    lcc     Non-fiction North South University Library North South University Library 2010-11-29 Karim International ৳ (BDT) 3140.00 KI/NSU/L-312/10 HF5821.B62 2011 32653 3 0.00 Books
    lcc     Non-fiction North South University Library North South University Library 2010-11-29 Karim International ৳ (BDT) 3140.00 KI/NSU/L-312/10 HF5821.B62 2011 32654 4 0.00 Books
    lcc     Non-fiction North South University Library North South University Library 2011-10-09 Trim Education (HEQEP) ৳ (BDT) 2750.00 051/11 HF5821.B62 2011 34093 5 0.00 Books
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