MARC details
000 -LEADER |
fixed length control field |
01244nam a22003617a 4500 |
001 - CONTROL NUMBER |
control field |
BD-DhNSU-28741 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
NSUL-eBook |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20231025135707.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
fixed length control field |
m\\\\\o\\d\\\\\\\\ |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr||||||||nn|n |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
200712b2018 ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781259548147 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
BD-DhNSU |
Modifying agency |
BD-DhNSU |
041 ## - LANGUAGE CODE |
Language code of text |
eng |
050 14 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
Item number |
.B387 2018 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Belch, George E. |
245 00 - TITLE STATEMENT |
Title |
Advertising and promotion : |
Remainder of title |
an integrated marketing communications perspective / |
Statement of responsibility, etc |
George E. Belch and Michael A. Belch. |
250 ## - EDITION STATEMENT |
Edition statement |
11th ed. |
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New York : |
Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
Date of production, publication, distribution, manufacture, or copyright notice |
c2018. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource ( 590 p.) |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content type term |
text |
Content type code |
txt |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
computer |
Media type code |
c |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographies and index |
526 0# - STUDY PROGRAM INFORMATION NOTE |
Program name |
Marketing & International Business |
590 ## - LOCAL NOTE (RLIN) |
Documentalist |
Md. Abdul Hakim |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales promotion |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in marketing |
655 #7 - INDEX TERM--GENRE/FORM |
Source of term |
local |
Genre/form data or focus term |
Electronic books. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Belch, Michael A. |
Relator term |
author |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Public note |
Full text available: |
Materials specified |
◉ login required |
Uniform Resource Identifier |
https://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=f79ce5f2790475aa2590216533c09213 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
lcc |
Koha item type |
EBOOK |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
-- |
28741 |
-- |
28741 |