North South University Library OPAC

Advertising and promotion : (Record no. 28741)

MARC details
000 -LEADER
fixed length control field 01244nam a22003617a 4500
001 - CONTROL NUMBER
control field BD-DhNSU-28741
003 - CONTROL NUMBER IDENTIFIER
control field NSUL-eBook
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231025135707.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m\\\\\o\\d\\\\\\\\
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr||||||||nn|n
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200712b2018 ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259548147
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency BD-DhNSU
Modifying agency BD-DhNSU
041 ## - LANGUAGE CODE
Language code of text eng
050 14 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 2018
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 00 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch and Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice c2018.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource ( 590 p.)
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term computer
Media type code c
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index
526 0# - STUDY PROGRAM INFORMATION NOTE
Program name Marketing & International Business
590 ## - LOCAL NOTE (RLIN)
Documentalist Md. Abdul Hakim
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
655 #7 - INDEX TERM--GENRE/FORM
Source of term local
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
Relator term author
856 40 - ELECTRONIC LOCATION AND ACCESS
Public note Full text available:
Materials specified ◉ login required
Uniform Resource Identifier https://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=f79ce5f2790475aa2590216533c09213
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme lcc
Koha item type EBOOK
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
-- 28741
-- 28741
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Code Permanent Location Current Location Shelving location DATE acquired (DATE Received) Call Number Barcode (Accession #) Date last seen Copy number Item type
    lcc   Not For Loan Non-fiction North South University Library North South University Library Online 2020-07-12 HF5823.B387 2018 500010001 2020-07-12 1 eBook (Electronic Book)
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