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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch.

By: Contributor(s): Material type: TextTextLanguage: English New York : McGraw-Hill, c2018Edition: 11th edDescription: 1 online resource ( 590 p.)Content type:
  • text
Media type:
  • computer
ISBN:
  • 9781259548147
Subject(s): Genre/Form: LOC classification:
  • HF5823 .B387 2018
Online resources:
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
eBook (Electronic Book) North South University Library Non-fiction Online HF5823.B387 2018 (Browse shelf(Opens below)) 1 1 500010001

Includes bibliographies and index

Marketing & International Business

Md. Abdul Hakim

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