Principles of pharmaceutical marketing / edited by Mickey C. Smith.

Contributor(s):

Smith, Mickey C [editor]

Material type: Text

TextLanguage: English Publication details: New Delhi : CBS Publishers & Distributors, c2002.Edition: 3rd edDescription: xiii, 529 p. : ill. ; 25 cmISBN:

8123908180

Subject(s):

DDC classification:

615.10688 P935

LOC classification:

RS189 .P75 2002

Summary: Principles of pharmaceutical marketing, third edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant "real world" approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

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Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	North South University Library	Non-fiction	General Stacks	RS189.P75 2002 (Browse shelf(Opens below))	1	Available		30407

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Includes bibliography & index.

Principles of pharmaceutical marketing, third edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant "real world" approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

Marketing & International Business

Pharmaceutical Science

Sumaiya Kainat Bintey Kohinoor

Md. Abdul Hakim

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Principles of pharmaceutical marketing / edited by Mickey C. Smith.

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