Operating in emerging markets : a guide to management and strategy in the new international economy / Luciano Ciravegna, Robert Fitzgerald and Sumit Kundu.
Material type: TextLanguage: English Publication details: Upper Saddle River, New Jersey : FT Press, ©2014Description: xi, 340 p. : ill., map ; 24 cmISBN:- 0132983389
- 9780132983389
- 658.049 23
- HD2755.5 .C57 2014
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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Books | North South University Library | Non-fiction | General Stacks | HD2755.5.C57 2014 (Browse shelf(Opens below)) | 1 | Checked out | 2020-04-30 | 46705 |
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HD2745 .B75 2015 The director's manual : | HD2745 .B75 2015 The director's manual : | HD2745 .B75 2015 The director's manual : | HD2755.5.C57 2014 Operating in emerging markets : | HD2785.S54 2005 Icarus in the boardroom : | HD2785.S54 2005 Icarus in the boardroom : | HD2907.J3J37 1994 The Japanese firm : the sources of competitive strength / |
Includes bibliographical references and index.
Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a “developed world” mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today’s most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you. An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future.
"Publications devoted to rapidly transforming economies are on the rise, but the contribution is often marginal. This new book, Operating in Emerging Markets , authored by Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception. It provides valuable insights into what makes these economies grow and prosper. Most importantly, it responds to the need for practical approaches to tapping emerging markets. Thus it should assist current and future managers in navigating these high-potential but high-risk countries."
--S. Tamer Cavusgil, Callaway Professorial Chair and Executive Director, CIBER, J. Mack Robinson College of Business. Georgia State University
Marketing & International Business.
Md. Abdul Hakim.
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