Mastering fashion buying and merchandising management. Tim Jackson and David Shaw.
Material type: TextLanguage: English Series: Palgrave master seriesPublication details: London : Palgrave Macmillan, 2001.Description: xviii, 376 p. : ill., plans ; 24 cmISBN:- 9780333801659
- 9780230365148
- 746.9/20688 22
- HD9940 .A2J33 2001
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Books | North South University Library | Non-fiction | General Stacks | HD9940.A2J33 2001 (Browse shelf(Opens below)) | 1 | Available | 48155 |
Includes bibliographical references and index.
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
Marketing & International Business
Ruksana Chowdhury
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