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1.
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Mason, OH : South-Western, Cengage Learning, c2012
Availability: Items available for loan: North South University Library (1)Location, call number: HF5821.O34 2012.

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2.
Advertising and promotions : an integrated brand approach / Richard J. Semenik ... [et al.]. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Mason, OH : South-Western Cengage Learning, c2012
Availability: Items available for loan: North South University Library (2)Location, call number: HF5837.A384 2012, ...

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