Includes bibliographical references and index.

Chapter 1: A review of the fashion industry -- Chapter 2: Fashion, business and product -- Chapter 3: The roles of buyer and merchandiser -- Chapter 4: Organizing the buying and merchandising function -- Chapter 5: Fashion merchandising: The Hepworth case study -- Chapter 6: Fashion merchandising: research and analysis -- Chapter 7: Fashion merchandising: budgeting -- Chapter 8: Fashion merchandising: Open to buy -- Chapter 9: Fashion merchandising: Range planning -- Chapter 10: Fashion merchandising: sizing, deliveries and allocation -- Chapter 11: Trading -- Chapter 12: E-retailing -- Chapter 13: Corporate social responsibility -- Chapter 14: The merchandiser within the supply chain.

This core textbook provides a detailed overview of the role of fashion merchandiser and outlines their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer. This textbook also considers the contemporary challenges facing the wider industry, such as corporate social responsibility, sustainability, globalization, and multi-channel distribution, and the impact these have on the role of the merchandise. Offering valuable insight into the merchandiser role and emphasizing how it can add value to the fashion business, this is an ideal textbook for aspiring merchandisers. It is suitable for students studying at undergraduate and postgraduate level and practitioners seeking to progress their careers in this exciting and multi-faceted industry.

Business

Marketing & International Business

Management

Nuri Mahajabi

Sumaiya Kainat Bintey Kohinoor