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Digital marketing: for dummies/ Ryan Deiss and Russ Henneberry.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Hoboken : John Wiley & Sons, c2017.Description: xiv, 334 p. : ill. (black and white) ; 24 cmISBN:
  • 9781119235590 (paperback)
Subject(s): DDC classification:
  • 658.872 23
LOC classification:
  • HF5415.1265 .D45 2017
Online resources:
Contents:
Introduction -- Getting started with digital marketing. Understanding the customer journey -- Choosing the right marketing campaign -- Crafting winning offers -- Using content to generate fans, followers, and customers. Pursuing content marketing perfection -- Blogging for business -- Taking stock of 57 blog post ideas -- Generating website traffic. Building high-converting landing pages -- Capturing traffic with search marketing -- Leveraging the social web -- Tapping into paid traffic -- Following up with email marketing -- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business -- Optimizing your campaigns for maximum ROI -- The part of tens. The ten most common digital marketing mistakes -- Ten trending digital marketing skills to add to your resume -- Ten essential tools for digital marketing success.
Summary: Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
eBook (Electronic Book) North South University Library Non-fiction Online HF5415.1265.D45 2017 (Browse shelf(Opens below)) 1 1 500010328
Books Books North South University Library Non-fiction General Stacks HF5415.1265.D45 2017 (Browse shelf(Opens below)) 1 Available 47747

Includes index.

Introduction -- Getting started with digital marketing. Understanding the customer journey -- Choosing the right marketing campaign -- Crafting winning offers -- Using content to generate fans, followers, and customers. Pursuing content marketing perfection -- Blogging for business -- Taking stock of 57 blog post ideas -- Generating website traffic. Building high-converting landing pages -- Capturing traffic with search marketing -- Leveraging the social web -- Tapping into paid traffic -- Following up with email marketing -- Measuring, analyzing, and optimizing campaigns. Crunching numbers: running a data-driven business -- Optimizing your campaigns for maximum ROI -- The part of tens. The ten most common digital marketing mistakes -- Ten trending digital marketing skills to add to your resume -- Ten essential tools for digital marketing success.

Digital Marketing For Dummies will give you the tools you need to meet business goals like expanding the reach of your brand, acquiring and monetizing customers, and increasing audience engagement with proven digital marketing strategy and tactics

Marketing & International Business

Sumaiya Kainat Bintey Kohinoor

Badhan Hubert Corraya

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