What is strategy, and does it matter? /
Whittington, Richard
What is strategy, and does it matter? / Richard Whittington. - 2nd ed. - London : Thomson Learning, c2001. - x, 151 p. : ill. ; 23 cm.
Includes bibliographical references and index.
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.
1861523777
Strategic planning.
Management
HD30.28 / .W45 2001
658.4012
What is strategy, and does it matter? / Richard Whittington. - 2nd ed. - London : Thomson Learning, c2001. - x, 151 p. : ill. ; 23 cm.
Includes bibliographical references and index.
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.
1861523777
Strategic planning.
Management
HD30.28 / .W45 2001
658.4012