What is strategy, and does it matter? / Richard Whittington.

By:

Whittington, Richard

Material type: Text

TextLanguage: English Publication details: London : Thomson Learning, c2001.Edition: 2nd edDescription: x, 151 p. : ill. ; 23 cmISBN:

1861523777

Subject(s):

DDC classification:

658.4012

LOC classification:

HD30.28 .W45 2001

Summary: In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	North South University Library	Non-fiction	General Stacks	HD30.28.W45 2001 (Browse shelf(Opens below))	1	Available		19945

Includes bibliographical references and index.

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice. The new edition is fully updated to cover the latest issues in strategy including expanded coverage of the resource-based and knowledge-based views of the firm, and utilises new examples from the international, service and 'ebusiness' sectors.

Management

Md. Abdul Hakim

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What is strategy, and does it matter? / Richard Whittington.