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Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra - 3rd ed. - New Delhi : Pearson Education, c1999. - xxvi, 824 p. : ill. ; 25 cm.

ISBN: 817808368x 9780273706892

Subjects--Topical Terms:
Marketing research--Methodology

LC Class. No.: HF5415.2 / .M29 1999

Dewey Class. No.: 658.83 / M249m

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Marketing research : an applied orientation /