North South University Library OPACMarketing management :
Kotler, Philip
Marketing management : analysis, planning, implementation and control / Philip Kotler - 8th ed. - New Jersey : Prentice-Hall, c1994. - xxix, 801 p. : ill., figs., tabs., maps. ; 26 cm.
0137228511
Marketing Management
Marketing Marketing management
HF5415.13 / .K64 1994
Marketing management : analysis, planning, implementation and control / Philip Kotler - 8th ed. - New Jersey : Prentice-Hall, c1994. - xxix, 801 p. : ill., figs., tabs., maps. ; 26 cm.
0137228511
Marketing Management
Marketing Marketing management
HF5415.13 / .K64 1994