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Strategic advertising management /

Percy, Larry

Strategic advertising management / Larry Percy, John R. Rossiter and Richard Elliott - Oxford : Oxford University Press, c2001. - xxi, 288 p. : ill. ; 25 cm.

ISBN: 0198782322

LCCN:

Subjects--Topical Terms:
Sales promotion Advertising
Management Strategic planning Communication in marketing

LC Class. No.: HF5438.5 / .P475 2001

Dewey Class. No.: 659.1 / P431s

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