North South University Library OPACStrategic advertising management / (Record no. 12675)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BD-DhNSU-12675 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190402140519.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190402s2001 enka|||g |||| 001 0|eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| -- | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0198782322 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhNSU |
| 041 ## - LANGUAGE CODE | |
| Language code of text | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5438.5 |
| Item number | .P475 2001 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | P431s |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic advertising management / |
| Statement of responsibility, etc. | Larry Percy, John R. Rossiter and Richard Elliott |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 288 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management Strategic planning Communication in marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rossiter, John R. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elliott, Richard |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 12675 |
| -- | 12675 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | lcc |
| Koha item type | BK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Date acquired | Source of acquisition (Supplier) | Currency | Price | Call Number | Barcode (Accession #) | Copy number | Converted Price ( Tk. ) | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lcc | Non-fiction | North South University Library | North South University Library | 2003-08-12 | Karim International | ৳ (BDT) | 3022.88 | HF5438.5.P475 2001 | 21300 | 1 | 3022.88 | Books | ||||
| lcc | Non-fiction | North South University Library | North South University Library | 2003-08-12 | Karim International | ৳ (BDT) | 3022.88 | HF5438.5.P475 2001 | 21301 | 2 | 3022.88 | Books | ||||
| lcc | Non-fiction | North South University Library | North South University Library | 2003-08-12 | Karim International | ৳ (BDT) | 3022.88 | HF5438.5.P475 2001 | 21302 | 3 | 3022.88 | Books |