Strategic brand management :
Keller, Kevin Lane
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd ed. - New Delhi : Pearson Education, c2003. - xxvii, 786 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8129702541
Brand name products--Management.
HD69 / .B7K45 2003
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd ed. - New Delhi : Pearson Education, c2003. - xxvii, 786 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8129702541
Brand name products--Management.
HD69 / .B7K45 2003