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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Material type: TextTextLanguage: English Publication details: New Delhi : Pearson Education, c2003.Edition: 2nd edDescription: xxvii, 786 p. : ill. ; 24 cmISBN:
  • 8129702541
Subject(s): LOC classification:
  • HD69 .B7K45 2003
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction General Stacks HD69.B7K45 2003 (Browse shelf(Opens below)) 1 Available 21986

Includes bibliographical references and index.

Management

Nuri Mahajabi

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