North South University Library OPACStrategic brand management :
Kapferer, Jean-Noël
Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. - 2nd ed. - New Delhi : Kogan Page, 2000. - 443 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8175541091
Brand name products--Management.
HD69 / .B7K37 2000
Strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. - 2nd ed. - New Delhi : Kogan Page, 2000. - 443 p. : ill. ; 24 cm.
Includes bibliographical references and index.
8175541091
Brand name products--Management.
HD69 / .B7K37 2000