Strategic brand management : (Record no. 13224)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00774nam a2200253 a 4500 |
001 - CONTROL NUMBER | |
control field | BD-DhNSU-13224 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhNSU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20211219162515.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211219s2000 ii a|||g |||| 001 0|eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 8175541091 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | BD-DhNSU |
041 ## - LANGUAGE CODE | |
Language code of text | eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HD69 |
Item number | .B7K37 2000 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kapferer, Jean-Noël |
-- | 25673 |
245 00 - TITLE STATEMENT | |
Title | Strategic brand management : |
Remainder of title | creating and sustaining brand equity long term / |
Statement of responsibility, etc. | Jean-Noël Kapferer. |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi : |
Name of publisher, distributor, etc. | Kogan Page, |
Date of publication, distribution, etc. | 2000. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 443 p. : |
Other physical details | ill. ; |
Dimensions | 24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
526 0# - STUDY PROGRAM INFORMATION NOTE | |
Program name | Management |
590 ## - LOCAL NOTE (RLIN) | |
Documentalist | Nuri Mahajabi |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Brand name products |
General subdivision | Management. |
-- | 8136 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
-- | 13224 |
-- | 13224 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | lcc |
Koha item type | BK |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition (Supplier) | Price | Call Number | Barcode (Accession #) | Copy number | Converted Price ( Tk. ) | Item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2004-05-20 | Smart Books | 0.00 | HD69.B7K37 2000 | 22082 | 1 | 0.00 | Books |