Services marketing : concepts, strategies & cases /
Hoffman, K. Douglas
Services marketing : concepts, strategies & cases / K. Douglas Hoffman and John E. G. Bateson. - 3rd ed. - Mason, OH : Thomson /South-Western, c2006. - xix, 588 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0324422830
Service industries --Marketing.
Marketing
HD9980.5 / .H64 2006
658.8 / H699s
Services marketing : concepts, strategies & cases / K. Douglas Hoffman and John E. G. Bateson. - 3rd ed. - Mason, OH : Thomson /South-Western, c2006. - xix, 588 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0324422830
Service industries --Marketing.
Marketing
HD9980.5 / .H64 2006
658.8 / H699s