Services marketing : concepts, strategies & cases / K. Douglas Hoffman and John E. G. Bateson.
Material type: TextLanguage: English Publication details: Mason, OH : Thomson /South-Western, c2006.Edition: 3rd edDescription: xix, 588 p. : ill. ; 24 cmISBN:- 0324422830
- 658.8 H699s
- HD9980.5 .H64 2006
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Books | North South University Library | Non-fiction | General Stacks | HD9980.5.H64 2006 (Browse shelf(Opens below)) | 1 | Available | 29306 |
Includes bibliographical references and index.
Marketing & International Business
Sumaiya Kainat Bintey Kohinoor
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