North South University Library OPACPrinciples of pharmaceutical marketing /
Principles of pharmaceutical marketing /
edited by Mickey C. Smith.
- 3rd ed.
- New Delhi : CBS Publishers & Distributors, c2002.
- xiii, 529 p. : ill. ; 25 cm.
Includes bibliography & index.
Principles of pharmaceutical marketing, third edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant "real world" approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
8123908180
Pharmaceutical industry
Drugs--Marketing.
RS189 / .P75 2002
615.10688 / P935
Includes bibliography & index.
Principles of pharmaceutical marketing, third edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant "real world" approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
8123908180
Pharmaceutical industry
Drugs--Marketing.
RS189 / .P75 2002
615.10688 / P935