Principles of pharmaceutical marketing / edited by Mickey C. Smith.
Material type: TextLanguage: English Publication details: New Delhi : CBS Publishers & Distributors, c2002.Edition: 3rd edDescription: xiii, 529 p. : ill. ; 25 cmISBN:- 8123908180
- 615.10688 P935
- RS189 .P75 2002
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Books | North South University Library | Non-fiction | General Stacks | RS189.P75 2002 (Browse shelf(Opens below)) | 1 | Available | 30407 |
Includes bibliography & index.
Principles of pharmaceutical marketing, third edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant "real world" approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
Marketing & International Business
Pharmaceutical Science
Sumaiya Kainat Bintey Kohinoor
Md. Abdul Hakim
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