North South University Library OPACAdvertising and promotions :
Semenik, Richard J.
Advertising and promotions : an integrated brand approach / Richard J. Semenik ... [et al.]. - 6th ed. - Mason, OH : South-Western Cengage Learning, c2012. - xIi, 710 p. : ill. ; 29 cm.
9780538479868
Advertising media planning
Branding
Marketing
HF5837 / .A384 2012
Advertising and promotions : an integrated brand approach / Richard J. Semenik ... [et al.]. - 6th ed. - Mason, OH : South-Western Cengage Learning, c2012. - xIi, 710 p. : ill. ; 29 cm.
9780538479868
Advertising media planning
Branding
Marketing
HF5837 / .A384 2012