Advertising and promotions : (Record no. 21569)
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000 -LEADER | |
---|---|
fixed length control field | nam a22 a 4500 |
001 - CONTROL NUMBER | |
control field | BD-DhNSU-21569 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhNSU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190403064925.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190403s2012 ukna|||g |||| 001 0|eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
-- | |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780538479868 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | BD-DhNSU |
041 ## - LANGUAGE CODE | |
Language code of text | eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5837 |
Item number | .A384 2012 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Semenik, Richard J. |
245 00 - TITLE STATEMENT | |
Title | Advertising and promotions : |
Remainder of title | an integrated brand approach / |
Statement of responsibility, etc. | Richard J. Semenik ... [et al.]. |
250 ## - EDITION STATEMENT | |
Edition statement | 6th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Mason, OH : |
Name of publisher, distributor, etc. | South-Western Cengage Learning, |
Date of publication, distribution, etc. | c2012. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xIi, 710 p. : |
Other physical details | ill. ; |
Dimensions | 29 cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising media planning |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Branding |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Allen, Chris T. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | OGuinn, Thomas C. |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
-- | 21569 |
-- | 21569 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | lcc |
Koha item type | BK |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Date acquired | Source of acquisition (Supplier) | Currency | Price | Bill Code | Call Number | Barcode (Accession #) | Copy number | Converted Price ( Tk. ) | Item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
lcc | Non-fiction | North South University Library | North South University Library | 2011-11-28 | TRIM Education | ৳ (BDT) | 4925.00 | 080/11 | HF5837.A384 2012 | 34321 | 1 | 0.00 | Books | ||||
lcc | Non-fiction | North South University Library | North South University Library | 2012-02-07 | Trim Education | ৳ (BDT) | 4045.00 | 175/12 | HF5837.A384 2012 | 34615 | 2 | 0.00 | Books |