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Contemporary advertising & integrated marketing communications /

Arens, William F.

Contemporary advertising & integrated marketing communications / William F. Arens, Michael F. Weigold and Christian Arens - 14th ed. - New York : McGraw-Hill/Irwin, c2013. - xxxix, 722 p. : ill. ; 28 cm.

ISBN: 9780071318389

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Subjects--Topical Terms:
Advertising

LC Class. No.: HF5821 / .B62 2013

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Contemporary advertising & integrated marketing communications /