North South University Library OPACContemporary advertising & integrated marketing communications / (Record no. 23620)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BD-DhNSU-23620 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190403070745.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190403s2013 nyua|||g |||| 001 0|eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| -- | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071318389 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhNSU |
| 041 ## - LANGUAGE CODE | |
| Language code of text | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .B62 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 245 00 - TITLE STATEMENT | |
| Title | Contemporary advertising & integrated marketing communications / |
| Statement of responsibility, etc. | William F. Arens, Michael F. Weigold and Christian Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 722 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Weigold, Michael F. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arens, Christian |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 23620 |
| -- | 23620 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | lcc |
| Koha item type | BK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Date acquired | Source of acquisition (Supplier) | Currency | Price | Bill Code | Call Number | Barcode (Accession #) | Copy number | Converted Price ( Tk. ) | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lcc | Non-fiction | North South University Library | North South University Library | 2013-07-30 | Smart Books | ৳ (BDT) | 3115.00 | 543 | HF5821.B62 2013 | 37538 | 1 | 0.00 | Books | ||||
| lcc | Non-fiction | North South University Library | North South University Library | 2013-07-30 | Smart Books | ৳ (BDT) | 3115.00 | 543 | HF5821.B62 2013 | 37539 | 2 | 0.00 | Books |