North South University Library OPACMastering fashion buying and merchandising management.
Jackson, Tim,
Mastering fashion buying and merchandising management. Tim Jackson and David Shaw. - London : Palgrave Macmillan, 2001. - xviii, 376 p. : ill., plans ; 24 cm. - Palgrave master series .
Includes bibliographical references and index.
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
9780333801659 9780230365148
Fashion merchandising.
HD9940 / .A2J33 2001
746.9/20688
Mastering fashion buying and merchandising management. Tim Jackson and David Shaw. - London : Palgrave Macmillan, 2001. - xviii, 376 p. : ill., plans ; 24 cm. - Palgrave master series .
Includes bibliographical references and index.
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
9780333801659 9780230365148
Fashion merchandising.
HD9940 / .A2J33 2001
746.9/20688