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Mastering fashion buying and merchandising management. Tim Jackson and David Shaw.

By: Contributor(s): Material type: TextTextLanguage: English Series: Palgrave master seriesPublication details: London : Palgrave Macmillan, 2001.Description: xviii, 376 p. : ill., plans ; 24 cmISBN:
  • 9780333801659
  • 9780230365148
Subject(s): DDC classification:
  • 746.9/20688 22
LOC classification:
  • HD9940 .A2J33 2001
Online resources:
Contents:
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books North South University Library Non-fiction General Stacks HD9940.A2J33 2001 (Browse shelf(Opens below)) 1 Available 48155

Includes bibliographical references and index.

The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing.

Marketing & International Business

Ruksana Chowdhury

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