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Essentials of modern marketing : The worlds first marketing book around market-specific success stories /

Kotler, Philip

Essentials of modern marketing : The worlds first marketing book around market-specific success stories / Philip Kotler and Abu Yousuf Muhammad Abdullah. - Bangladesh ed. - Dhaka: Northern University Publications, c2023. - x, 295 p. : ill. ; 30 cm.

Includes bibliographical references

ISBN: 9789843546418

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K68 2023

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Essentials of modern marketing : The worlds first marketing book around market-specific success stories /