North South University Library OPACEssentials of modern marketing : (Record no. 30275)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00930nam a22002777a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BD-DhNSU-30275 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230904162653.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230904s2023 bg a|||g b||| 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789843546418 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhNSU |
| Transcribing agency | BD-DhNSU |
| 041 ## - LANGUAGE CODE | |
| Language code of text | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K68 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of modern marketing : |
| Remainder of title | The worlds first marketing book around market-specific success stories / |
| Statement of responsibility, etc. | Philip Kotler and Abu Yousuf Muhammad Abdullah. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Bangladesh ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dhaka: |
| Name of publisher, distributor, etc. | Northern University Publications, |
| Date of publication, distribution, etc. | c2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 295 p. : |
| Other physical details | ill. ; |
| Dimensions | 30 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Marketing & International Business |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Business |
| 590 ## - LOCAL NOTE (RLIN) | |
| Documentalist | Sumaiya Kainat Bintey Kohinoor |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Abdullah, Abu Yousuf Muhammad |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | lcc |
| Koha item type | BK |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 30275 |
| -- | 30275 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition (Supplier) | Currency | Price | Bill Code | Total Checkouts | Total Renewals | Call Number | Barcode (Accession #) | Date last seen | Copy number | Bill Date | Item type | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2023-09-03 | Northern Education Group | ৳ (BDT) | 2200.00 | NEG/01/23 | 1 | HF5415.K68 2023 | 48789 | 2023-09-04 | 1 | 2023-08-26 | Books | ||||||
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2023-09-03 | Northern Education Group | ৳ (BDT) | 2200.00 | NEG/01/23 | 2 | HF5415.K68 2023 | 48790 | 2024-03-11 | 2 | 2023-08-26 | Books | ||||||
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2023-09-03 | Northern Education Group | ৳ (BDT) | 2200.00 | NEG/01/23 | HF5415.K68 2023 | 48791 | 2023-09-04 | 3 | 2023-08-26 | Books | 2024-06-30 | ||||||
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2023-09-03 | Northern Education Group | ৳ (BDT) | 2200.00 | NEG/01/23 | HF5415.K68 2023 | 48792 | 2023-09-04 | 4 | 2023-08-26 | Books | |||||||
| lcc | Not For Loan | Non-fiction | North South University Library | North South University Library | General Stacks | 2023-09-03 | Northern Education Group | ৳ (BDT) | 2200.00 | NEG/01/23 | HF5415.K68 2023 | 48793 | 2023-09-04 | 5 | 2023-08-26 | Books |