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Rahman, Harisur,

Decoding ad culture : television commercials and broadcast regulations in Bangladesh / Harisur Rahman. - Lanham : Lexington Books, c2024. - xvii, 299 p. : ill. ; 25 cm.

Includes bibliographical references and index.

Media scenes and television commercials in Bangladesh -- Critical discourse analysis of TVCs in Bangladesh -- Rhetorical analysis of TVCs in Bangladesh -- The use of greenwashing in Bangladeshi commercials -- The COVIDization of television commercials in Bangladesh -- Television commercials and the formation of audience -- Negotiating cultural hegemony of the tv commercials of global products in -- bangladesh -- Representation of cultural values in Bangladeshi television commercials -- Television commercial, social responsibility, and broadcast policy in Bangladesh.

"This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders"--



ISBN: 9781666943160

Subjects--Topical Terms:
Deceptive advertising--Bangladesh.

LC Class. No.: HF5827.8 / .R34 2024

Dewey Class. No.: 659.14/3095492