North South University Library OPACDecoding ad culture : (Record no. 30664)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01799cam a22002898i 4500 |
| 001 - CONTROL NUMBER | |
| control field | BD-DhNSU-30664 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250210122335.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250210s2024 mdua g|b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781666943160 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | BD-DhNSU |
| Modifying agency | BD-DhNSU |
| 041 ## - LANGUAGE CODE | |
| Language code of text | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5827.8 |
| Item number | .R34 2024 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.14/3095492 |
| Edition number | 23/eng/20240514 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rahman, Harisur, |
| 245 10 - TITLE STATEMENT | |
| Title | Decoding ad culture : |
| Remainder of title | television commercials and broadcast regulations in Bangladesh / |
| Statement of responsibility, etc. | Harisur Rahman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lanham : |
| Name of publisher, distributor, etc. | Lexington Books, |
| Date of publication, distribution, etc. | c2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 299 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Table of Content (TOC) | Media scenes and television commercials in Bangladesh -- Critical discourse analysis of TVCs in Bangladesh -- Rhetorical analysis of TVCs in Bangladesh -- The use of greenwashing in Bangladeshi commercials -- The COVIDization of television commercials in Bangladesh -- Television commercials and the formation of audience -- Negotiating cultural hegemony of the tv commercials of global products in -- bangladesh -- Representation of cultural values in Bangladeshi television commercials -- Television commercial, social responsibility, and broadcast policy in Bangladesh. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders"-- |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Business |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Social Science |
| 590 ## - LOCAL NOTE (RLIN) | |
| Documentalist | Sumaiya Kainat Bintey Kohinoor |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Deceptive advertising |
| Geographic subdivision | Bangladesh. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | lcc |
| Koha item type | BK |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 30664 |
| -- | 30664 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition (Supplier) | Currency | Total Checkouts | Call Number | Barcode (Accession #) | Date last seen | Copy number | Bill Date | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2025-02-09 | Donated by Harisur Rahman, Associate Professor, Dept of Political Science and Sociology, NSU. | HF5827.8.R34 2024 | GFT000112 | 2025-02-10 | 1 | Books | |||||||
| lcc | Not For Loan | Non-fiction | North South University Library | North South University Library | General Stacks | 2025-02-09 | Donated by Harisur Rahman, Associate Professor, Dept of Political Science and Sociology, NSU. | HF5827.8.R34 2024 | GFT000113 | 2025-02-10 | 2 | 2025-02-10 | Books |