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Marketing :

Assael, Henry

Marketing : principles & strategy: media instructor's manual / Henry Assael, Robert Gwinner and Steven Schnaars - Chicago : Dryden Press, c1990. - 202 p. : 28 cm.

ISBN: 0030424690

LCCN:

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .A748 1990

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Marketing :