North South University Library OPACMarketing : (Record no. 9740)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BD-DhNSU-9740 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190402134408.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190402s1990 ilu||||g |||| 001 0|eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| -- | |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030424690 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhNSU |
| 041 ## - LANGUAGE CODE | |
| Language code of text | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .A748 1990 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Assael, Henry |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | principles & strategy: media instructor's manual / |
| Statement of responsibility, etc. | Henry Assael, Robert Gwinner and Steven Schnaars |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago : |
| Name of publisher, distributor, etc. | Dryden Press, |
| Date of publication, distribution, etc. | c1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 202 p. : |
| Dimensions | 28 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gwinner, Robert |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Schnaars, Steven |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 9740 |
| -- | 9740 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | lcc |
| Koha item type | BK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Shelving location | Date acquired | Price | Call Number | Barcode (Accession #) | Copy number | Converted Price ( Tk. ) | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lcc | Not For Loan | Reference | North South University Library | North South University Library | Reference Section | 2000-10-25 | 0.00 | HF5415.A748 1990 | 17151 | 1 | 0.00 | Books |