North South University Library OPACStrategic brand management : (Record no. 23761)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01667nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BD-DhNSU-23761 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhNSU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231025140041.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211129s2013 maua|||g |||| 001 0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273779414 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhNSU |
| 041 ## - LANGUAGE CODE | |
| Language code of text | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | .B7K45 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 245 00 - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building, measuring, and managing brand equity / |
| Statement of responsibility, etc. | Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 590 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Create profitable brand strategies by building, measuring, and managing brand equity<br/><br/>Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Management |
| 590 ## - LOCAL NOTE (RLIN) | |
| Documentalist | Md. Abdul Hakim |
| 590 ## - LOCAL NOTE (RLIN) | |
| Documentalist | Nuri Mahajabi |
| 590 ## - LOCAL NOTE (RLIN) | |
| Documentalist | Abu Satad Md. Sayem |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Management. |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Full text available: |
| Public note | ◉ login required |
| Uniform Resource Identifier | https://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=6c427dc23f4422e002d3589db809efa6 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | lcc |
| Koha item type | BK |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 23761 |
| -- | 23761 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition (Supplier) | Currency | Price | Bill Code | Call Number | Barcode (Accession #) | Copy number | Converted Price ( Tk. ) | Item type | Total Checkouts | Total Renewals | Date last seen | Date last checked out | Checked out | Bill Date |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2013-10-09 | Smart Books | ৳ (BDT) | 5861.00 | 626 | HD69.B7K45 2013 | 37790 | 1 | 0.00 | Books | ||||||||||
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2014-02-06 | Trim Education | ৳ (BDT) | 5980.00 | 151/14 | HD69.B7K45 2013 | 38223 | 2 | 0.00 | Books | 1 | 1 | 2023-11-05 | 2023-11-05 | ||||||
| lcc | Non-fiction | North South University Library | North South University Library | 2014-02-06 | Trim Education | ৳ (BDT) | 5980.00 | 151/14 | HD69.B7K45 2013 | 38224 | 3 | 0.00 | Books | 2014-12-31 | ||||||||||
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2014-09-29 | Trim Education | ৳ (BDT) | 6850.00 | 219/14 | HD69.B7K45 2013 | 39526 | 4 | 0.00 | Books | 1 | 6 | 2024-02-04 | 2021-10-13 | ||||||
| lcc | Non-fiction | North South University Library | North South University Library | General Stacks | 2014-09-29 | Trim Education | ৳ (BDT) | 6850.00 | 219/14 | HD69.B7K45 2013 | 39527 | 5 | 0.00 | Books | 5 | |||||||||
| lcc | North South University Library | North South University Library | 2020-07-21 | HD69.B7K45 2013 | 500010008 | 1 | eBook (Electronic Book) | 2020-07-21 | 2020-07-21 | |||||||||||||||
| lcc | Not For Loan | North South University Library | North South University Library | HD69 .B7K45 2013 | Books | 2023-10-19 |