Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By:

Keller, Kevin Lane

Material type: Text

TextLanguage: English Publication details: Boston : Pearson, c2013.Edition: 4th edDescription: 590 p. : ill. ; 28 cmISBN:

9780273779414

Subject(s):

Brand name products -- Management

LOC classification:

HD69 .B7K45 2013

Online resources:

Full text available: ◉ login required

Summary: Create profitable brand strategies by building, measuring, and managing brand equity Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	North South University Library			HD69 .B7K45 2013 (Browse shelf(Opens below))		1
eBook (Electronic Book)	North South University Library			HD69.B7K45 2013 (Browse shelf(Opens below))	1	Available		500010008
Books	North South University Library	Non-fiction	General Stacks	HD69.B7K45 2013 (Browse shelf(Opens below))	1	Available		37790
Books	North South University Library	Non-fiction	General Stacks	HD69.B7K45 2013 (Browse shelf(Opens below))	2	Available		38223
Books	North South University Library	Non-fiction		HD69.B7K45 2013 (Browse shelf(Opens below))	3	Checked out	2014-12-31 00:00	38224
Books	North South University Library	Non-fiction	General Stacks	HD69.B7K45 2013 (Browse shelf(Opens below))	4	Available		39526
Books	North South University Library	Non-fiction	General Stacks	HD69.B7K45 2013 (Browse shelf(Opens below))	5	Available		39527

Includes bibliographical references and index.

Create profitable brand strategies by building, measuring, and managing brand equity

Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. In Strategic Brand Management: Building, Measuring, and Managing Brand Equity , 4th Edition Keller looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.

Management

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Abu Satad Md. Sayem

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.