Advertising management / (Record no. 23804)
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000 -LEADER | |
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fixed length control field | nam a22 a 4500 |
001 - CONTROL NUMBER | |
control field | BD-DhNSU-23804 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | BD-DhNSU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190403070801.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190403s1996 ii a|||g |||| 001 0|eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
-- | |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788120312197 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | BD-DhNSU |
041 ## - LANGUAGE CODE | |
Language code of text | eng |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | .A13 1996 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Batra, Rajeev |
245 00 - TITLE STATEMENT | |
Title | Advertising management / |
Statement of responsibility, etc. | Rajeev Batra, John G. Myers and David A. Aaker |
250 ## - EDITION STATEMENT | |
Edition statement | 5th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi : |
Name of publisher, distributor, etc. | Prentice Hall, |
Date of publication, distribution, etc. | c1996. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 754 p. : |
Other physical details | ill. ; |
Dimensions | 25 cm. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Management |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Myers, John G. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Aaker, David A. |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
-- | 23804 |
-- | 23804 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | lcc |
Koha item type | BK |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Date acquired | Source of acquisition (Supplier) | Currency | Price | Bill Code | Call Number | Barcode (Accession #) | Copy number | CDID | Converted Price ( Tk. ) | Item type | Public note |
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lcc | Non-fiction | North South University Library | North South University Library | 2013-10-21 | Donated by Asef Hassan,Lecturer, Dept. of BBA, NSU | ৳ (BDT) | 0.00 | N/A | HF5823.A13 1996 | 37876 | 1 | C-N/A | 0.00 | Books | Book with CD | CDID: C-N/A |