North South University Library OPACGlobal marketing : (Record no. 28929)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01731cam a2200397 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | BD-DhNSU-28929 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NSUL-eBook |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231025141319.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m\\\\go\\d \\\\\\ |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr||||||||nn|n |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200924s2011 enka b 001 0 eng|d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010009888 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273726227 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | BD-DhNSU |
| Modifying agency | BD-DhNSU |
| 041 ## - LANGUAGE CODE | |
| Language code of text | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .H65 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/4 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hollensen, Svend |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing : |
| Remainder of title | a decision-oriented approach / |
| Statement of responsibility, etc | Svend Hollensen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xliii, 756 p.) |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | computer |
| Media type code | c |
| 338 ## - CARRIER TYPE | |
| 2 | rdacarrier |
| Carrier type term | online resource |
| Carrier type code | cr |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. |
| 526 0# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Business |
| 526 0# - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Marketing & International Business |
| 590 ## - LOCAL NOTE (RLIN) | |
| Documentalist | Nuri Mahajabi |
| 590 ## - LOCAL NOTE (RLIN) | |
| Documentalist | Abu Sadat Md. Sayem |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| Form subdivision | Case studies. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Source of term | local |
| Genre/form data or focus term | Electronic books. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Full text available: |
| Materials specified | ◉ login required |
| Uniform Resource Identifier | https://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=c2d0a77be7ddf26f3e546b30ff812774 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | lcc |
| Koha item type | EBOOK |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 28929 |
| -- | 28929 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection Code | Permanent Location | Current Location | Shelving location | DATE acquired (DATE Received) | Call Number | Barcode (Accession #) | Date last seen | Copy number | Bill Date | Item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| lcc | Not For Loan | Non-fiction | North South University Library | North South University Library | Online | 2020-09-24 | HF1416.H65 2011 | 500010027 | 2020-09-24 | 1 | 2020-09-24 | eBook (Electronic Book) |