Global marketing : a decision-oriented approach / Svend Hollensen.
Material type: TextLanguage: English Edition: 5th edDescription: 1 online resource (xliii, 756 p.)Content type:- text
- computer
- online resource
- 9780273726227 (pbk.)
- 658.8/4 22
- HF1416 .H65 2011
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
eBook (Electronic Book) | North South University Library | Non-fiction | Online | HF1416.H65 2011 (Browse shelf(Opens below)) | 1 | 1 | 500010027 |
Includes bibliographical references and index.
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
Business
Marketing & International Business
Nuri Mahajabi
Abu Sadat Md. Sayem
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