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Global marketing : a decision-oriented approach / Svend Hollensen.

By: Material type: TextTextLanguage: English Edition: 5th edDescription: 1 online resource (xliii, 756 p.)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780273726227 (pbk.)
Subject(s): Genre/Form: DDC classification:
  • 658.8/4 22
LOC classification:
  • HF1416 .H65 2011
Online resources: Summary: The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
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Holdings
Item type Current library Collection Shelving location Call number Copy number Status Date due Barcode
eBook (Electronic Book) North South University Library Non-fiction Online HF1416.H65 2011 (Browse shelf(Opens below)) 1 1 500010027

Includes bibliographical references and index.

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.

Business

Marketing & International Business

Nuri Mahajabi

Abu Sadat Md. Sayem

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